Non-Hollywood Facelift

This is not another W Hotel... it is a fast-food franchise in Europe and a mega-Americano brand at that, a.k.a. McDonalds!!! News is, they've done so well with this Euro-contemporary-bistro design which was spearheaded by the head of McD in France, it may soon make its way to our continent. I guess Ronald McD realized 99 cent Big Macs were no longer the solution to "beef up" their traffic. Menus like made-to-order pasta in Italy's McD sounds like someone's really doing their homework! It feels like Ronald went to boarding school in Europe and graduated with honors! As far as space design goes, this brand is no longer "made in U.S.A.'!!! Now if only they'll import the French McD smaller sized burgers on ciabatta with the Dijon mustard, I think I may consider setting foot in one of these joints. Nice face lift for a job done outside Hollywood!