Yes, the world still needs another acronym and it's quite clever: P.A.N.K. = Professional Aunt, No Kids. How many of you fit this category? Well, most of my gal pals do and so do I! Thanks to Melanie Notkin who founded SavvyAuntie dot com, we now have a site to turn to for "aunt-ing." It's a parenting site for non-parents, I love the concept! Whether you're looking to spoil your niece rotten and need to find a b'day gift or just wanna mingle with fellow aunties, it seems like SavvyAuntie.com should be your destination! Don't you love the cute badge they made?Here's an excerpt from their feature on Tech Crunch.
"Women account for 80% of the economy. Mothers spend about $1.7 trillion dollars on consumer products each year. But that’s only about 50% of women. What about the other 50%?
SavvyAuntie is a site geared toward the other 50% of women who don’t have kids, but know some. Melanie Notkin, the founder of SavvyAuntie, refers to these women as P.A.N.K.s (Professional Aunt, No Kids). Chances are you know some women who don’t have kids, but are either ABRs (Aunts by Relation) or ABC (Aunts by Choice). These women typically spend money on children in some way or another, but where do they turn to learn what to buy? SavvyAuntie is basically a parenting site for non-parents.
SavvyAuntie is a site geared toward the other 50% of women who don’t have kids, but know some. Melanie Notkin, the founder of SavvyAuntie, refers to these women as P.A.N.K.s (Professional Aunt, No Kids). Chances are you know some women who don’t have kids, but are either ABRs (Aunts by Relation) or ABC (Aunts by Choice). These women typically spend money on children in some way or another, but where do they turn to learn what to buy? SavvyAuntie is basically a parenting site for non-parents.
SavvyAuntie is comprised of a social network, and resources like user blogs, expert blogs, activity guides and gift suggestions. Users register and fill in information about their nieces and nephews to get customized gift and activity suggestions, and information about themselves so that they can meet other aunts (and uncles)."
3 comments:
I love the SavvyAuntie site too. I joined and also wrote about it on my blog. I have lots of nieces and nephews but no children of my own. I've found the site fun and enjoy meeting others in the same boat. BTW, I like your recommendations.
Hi Debbie, thanks for your kind comment, SavvyAuntie rocks! Now I won't have to surf unfamilar toy sites for X'mas and get great recos from SavvyA.
Hi Ladies! I'm a SavvyAuntie fan too. The more I navigate the site and read the articles, blogs and forums, the more I love it. We just need more people to open up and start participating. So next time you're on there feel free to participate in the forums, and say "hi" to me too. My username is "jomama"!
:)
auntie jo
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