Wednesday, January 20, 2010

Just Stand Up!


What do I like about http://www.pandora.com (internet radio)? Aside from the fact that you can listen to a variety of music on multiple devices for free, I love their recommendation engine. You can create channels of artists that you like and Pandora will automatically deliver music that's close in style and taste to the artist that you're listening to like "Just Stand Up!", a collaboration by Beyonce, Mary J. Blige, Rihanna, Sheryl Crow, and Fergie that just played on my station.

I had the opportunity to spend some time with their founder last year and his passion to shed light on unknown artists and give them a chance to shine is really at the core of their business model. There are literally more than 50 people in the room listening to CDs and analyzing the beat, tempo, tone, etc., slicing and dicing the music to make sure that they have a great recommendation engine. To combat the hefty unfair music licensing fees charged to them by music labels (it's ridiculously higher than regular radio station fees), they've successfully incorporated rich media ads that attract lots of brands that's helping bring great revenue. Great news as I sure don't want to see Pandora disappear! In addition to being able to purchase the music on Amazon, etc., you can also "gift" stations; just customize your fave artists or songs and package it up and send it by email for your friend. Such a clever way to acquire users.

If you aren't a Pandora user, what are you waiting for? Access and start jamming today!

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