Wednesday, November 26, 2008
Surprisingly, '08 has been a year of "change" for me from the get-go. Even before our president-elect became president-elect. But my "change" has been more in the cosmetics category. Rare for me as I tend to stick to a particular brand for years. My recent favorite at the Neiman's counter is the Guerlain Parure Aqua liquid foundation. Comprised of elements like "ocean spring water" this foundation is the lightest I've ever encountered, yet still does the job of a nice "cover up" minus any thickness. It's amazing stuff and I'm pretty speechless. It seems to have mineral ingredients as well, which is probably why it's so nice for your skin. I usually use Bare Escentuals Mineral Powder for daily use and love the stuff, but with parties around the corner and the need to be "covered up" a tad more, the Guerlain Parure Aqua is a gem. I was in a PR meeting today and the PR agency founder mentioned our messaging "needs to be in a concise package that tells the compelling truth"; well put! I feel the Guerlain Parure Aqua really delivers on its promise and is exactly the representation of the quote above. Something many marketers like us fail to deliver, so refreshing!
Thursday, November 20, 2008
Okay, so the truth about my lapse in blogging is surely not due to "writers block" but merely a recent career switch in joining a busy start up company. Believe me, I'm far from a "writers block" and in fact, have been pounding away on massive volumes of marketing/brand messaging initiatives at work with no brain power left to sustain my blog. Excuses, excuses! Oh, and did I forget to mention I pulled off a huge trade show in NY on my second week at the new job? No, no, no more excuses!!!
Well now at work, we're seriously paving way with plans for a total website overhaul for '09, and yup, everyone is shouting "we need a blog!" Yeah, yeah, I hear ya' However, I'm reluctant to just slap one on our current site as we'll need to scope out an editorial calendar and really commit to this initiative; afterall, this ain't no diary, it's a company blog... And then I realized I hadn't blogged in a looooong time, my bad, so here we go, back to "writing" about things I'm personally passionate about.
While I've a boat load of "to-do's" at the office, lately I find myself in the city (San Francisco) a lot for off-site meetings and industry events/parties. When I was in NY, the mobile CHANEL exhibit was "visiting" Central Park, but unfortunately, the line was too long and I passed on the opportunity. But now at the De Young Museum in SF, they're showing an exhibit for Yves Saint Laurent and I betcha there's lots of elegance going on there - 125 outfits on display with sketches, photos and videos shows. Don't worry, you still have time. The exhibit is from 11.01.08 - 04.05.09. The city has been all about biz and I haven't had the chance to go yet, but am definitely looking forward to a visit soon. Be dazzled! De Young claims "Fashion Changes, Style Remains," big nod.
** The image is the cover of Vogue magazine when YSL was first featured as an aspiring designer. I wonder if Phllip Lim or Thakoon will one day make it to this level....